PES: Film

"Western Spaghetti" by PES

Found this video the other day and fell in love with it, so cleverly created! Definitely worth a look.
Like this? Check out more of their films at www.eatpes.com

Magazine Creation

A video by Matt Willey showing his decision making process for his page design for the Royal Academy Magazine. A well recognised procedure and a good insight to how the final project is achieved and what designers go through to get it.

Give Us A Call

Just in case you felt like jumping. (Golden Gate, Sans Francisco, CA.)

Dali's Bench

This photograph was taken outside the Salvador Dali Museum in St Petersburg, Florida. A very unique and appropriate bench design I thought!

www.salvadordalimuseum.org

A Kiss From Heinz

Heinz Deli Server Mum : Banned Ad
Agency: AMV BBDO

What is it exactly trying to advertise? - Heinz Deli style Mayo?!
And why exactly was it taken off air? - Apparently it received over 200 complaints in the UK saying that it was offensive and inappropriate, so was removed after just less than a week on air.

The basic idea of the ad is that the mom is really a lady, but in the kids' eyes and her husband, she's a dude working in a New York deli, hence the American accent. The ad was meant to come across as a humorous metaphor for great tasting sandwiches. But it seems like the British public just didn't get it.

AMV BBDO say that the concept behind the campaign is that the product tastes so good, "It's as if you have your own New York deli man in your kitchen." (http://www.guardian.co.uk/media/2008/jun/24/asa.advertising)

Is the advert too gay? - nowadays gay people can have families in todays modern society too; are people still shocked by this concept? The ads removal could be interpreted that Heinz is ashamed of their commercial and are taking a step backwards. Many might feel that this action shows an unsupportive view of gays hence reflecting a negative light on Heinz as a company.
This also raises the question if we should fully inform children that there are both heterosexual and homosexual alternatives and let them see role models and examples of each in the media?

So are we all just looking a little too deeply into a commercial which is simply taking an alterative approach trying to to be original in order to capture people's attention. It just shows how sensitive todays public market is; however it must be worth taking the risk as the response to such adverts like this one is so unpredictable; and either way seems to generate enough media attention to the brand and the new product.

It is seemed that Heinz have managed to dig itself a hole with regards to the controversial issues surrounding gay rights. Personally I don't have a problem with the ad at all; and see no reason why it shouldn't be on air. However i did find the reaction to it very interesting.

What do you reckon - should it have been left on air?

Cultural Differences

When we must wear goggles, the Italians have nothing over us.

Drink Like A Man

A recent campaign created by TBWA\London.

The aim of this campaign is to try and tackle the growing problem of female binge drinking within the UK. The ad is based on the belief that women are more likely to change their drinking habits to preserve their looks rather than to maintain good health. This is a worryingly concept but entirely believable in todays society. TBWA discovered through research that weight gain is more likely to make women reconsider their drinking habits than heart disease.

The campaign chooses to use humour and vanity to communicate the dangers of alcohol rather than the usual shock factors or preaching tactics. (Will the humour backfire meaning the message isn't taken seriously and thus shrugged off and ignored??!) TBWA claim that through making people laugh the ad will triggers conversations between friends and drive talkability, firmly rooting the campaign in popular culture, helping the message spread amongst its target audience. How effective this campaign will be its hard to say, but personally i like the new angle they've taken on this current problem; however i feel the visuals could be even more realistic/shocking, maybe through using a younger model...

The Whale Hunt: An Interactive Website

Click on begin whale hunt!

This website is amazing; it's a very complex way of telling a personal story through multiple photos ......definitely worth checking out! Produced to perfection.
A brief explanatory extract about the purpose of the website below...

"...to experiment with a new interface for human storytelling. The photographs are presented in a framework that tells the moment-to-moment story of the whale hunt. The full sequence of images is represented as a medical heartbeat graph along the bottom edge of the screen, its magnitude at each point indicating the photographic frequency (and thus the level of excitement) at that moment in time. A series of filters can be used to restrict this heartbeat timeline, isolating the many sub-stories occurring within the larger narrative (the story of blood, the story of the captain, the story of the arctic ocean, etc.). Each viewer will experience the whale hunt narrative differently, and not necessarily in a linear fashion, constructing his or her own understanding of the experience."

SCOTT KING

Whilst working on a magazine project I came across the work of Scott King.
He uses some really vibrant, impact making layouts which doesn't appear in your regular magazine. It creates a variety to the article. Perhaps a bit behind in todays magazine layouts though- personal preference though i suppose.

Typographic Music Video

by Ace Norton

A pretty surreal type video- an interesting angle.

New Building Coming Soon

Whilst visiting Florence in Italy a few weeks ago I spotted these niffy outdoor boards which try to disguise the building work which is taking place. I've heard of this before but never actually seen it about so it was good to see in real use and see just how effective it really is. I particularly like how they've placed what would be there if building work wasn't going on; trying to make everything blend in; thus making the city more visually appealing.