Came across this website for playstation the other day, thought it was quite good as to how it sells an event.
www.playstationexperience.co.uk
The website itself is quite simple, but it works well with the animated/illustrated effects used; these also help withold visitor's attention, making them browze other areas of the site, intrigue to what the characters will do next etc.
23/05/2007
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funny how simple there site is considering every time a new games console gets released there are rave reviews about the new graphics and game quality, but i guess by doing it this way you still kepp the intrigue and with a well established brand you can use that power to your advantage.
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