18/06/2007

A Personal Favourite



I was trying to think of one of my favourite TV adverts, and one that instantly sprung to mind is the AA "You've got a friend" ad.

It has a powerful, lasting impact on the viewers, creating a personal effect on the audiece as if the AA man is singing directly to them. The use of the song itself works extremely well too especially as it builds up momentum as it goes along creating an uplifting feeling within the viewers, presenting the AA workers as almost heroic!
The music lyrics produce a key base in relation to the storyline of the advert.
The way they've involved a whole team of AA workers(in yellow coats) symbolises their work ethics well, and the use of one main guy (Black Guy) to start and finish the singing gives it some unity.
The ad is very memorable which I reckon is down mainly to the catchy song; overall a very well developed/constructed TV ad which people don't mind watching again and again.



I also managed to find an older AA tv ad from 1977, it also uses catchy music as a key theme in its production. They're both emotional touching, dont you think?

1 comment:

Anthony Smith said...

I like the AA advert too. I think you have pinpointed the main easons why it is effective, it shows unity, the personal nature of the company and yeah the heroic workers through wind and rain.

The song does go a long way towards the success but as an advert it does no harm to the company's image, in fact it strengthens it a lot.