MTV2 Brand Identity

Client: MTV2
Designer: Stacy Drummond
Art Director: Jim Debarros
Creative Director: Jeffrey Keyton
Producer: Leslie Legare

This identity caught my eye the other day, its of a particular style which seems to appeals to me.
The MTV2 identity has been designed with its audience in mind - young males, fans of rock and hip­hop.
They made a radical decision to break away from the MTV logo and rebrand the network completely in order to suit their audience better.
The idea behind it... the dog is a man's best friend, adding a freaky/outrageous twist with the double heads (ties in with it being the "2nd" channel too)...ment to reflect the untamed nature of the MTV2 channel.
Unexpected, sometimes shocking, unpredictable and unruly define the new MTV2.

MY VIEW: Theres a level of wit and sophistication evidence in this identity which communicates well with its target audience. Its simplicity style (single colour and outlined shape) adds to its impact, and the type in the centre is clear an obvious- instantly telling you who they are.