Client: Jelly Belly
Copywriter: Geoff Skigen
Art Director: David Swope
Photographer: Larry Kunkel
www.swopecreative.com
Above shows a series of eyecatching billboards which consist of tons of jelly beans glued together (manually by hand) to create these copy based ads. Each has a humorous catchy slogan which is attention grabbing -however also slightly controversial in the sense for example, "sharing is so overrated" implies being selfish is good, or that eating jelly bellys is better than eating a healthy meal.
Yet the tone of these ads suggest they are trying to be slighlty comical anf fun (targeting thier audience too), meaning the copy itself isnt the message which the ads are projecting - instead its eat more jelly bellys because its fun, exciting, and most of all tasty.
I think the main attraction for me from these ads is the way in which they have been produced; made from the product itself, this lends itself detail through texture and depth to the ads...which I think overall makes all the difference.
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