This is an internet banner produced by Mcaan Erickson (Brazil)
Can be found by clicking: Banner
Discovered this internet banner the other day, it objective is to show the difficulties disabled people have, in this case focusing on people in wheelchairs. The banner has been cleverly produced with a horizontal scroll bar, which makes a man in a wheelchair move across a pedestrian crossing, just over halfway it gets stuck trying to get over the curb. A message then comes up highlighting the charity it supports.
However would people actually be tempted to scroll along or would it be ignored? There also needs to be a call to action at the end like a phone number which people could donate too maybe to add more of a purpose to the banners' existence.
Overall though I think its a clever idea, taking a different perspective to get a cross an important message!
1 comment:
Things such as disabilities are often hard to advertise as the general public can't relate to them but this is a really good concept that clearly highlights the problem and raises peoples' awareness. I think it requires the inquisitive user to actually scroll across, so perhaps movement without user interaction may of ensured more people were made aware of the problem. But a good concept as it puts the audience in the position of the person who faces the problem - a good way to make them more aware of things they may take for granted that others may not.
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