Advertiser: UNILEVER BESTFOODS
Product or Service: MARMITE SQUEEZY SPREAD
Entrant Company: DDB LONDON
Country: UNITED KINGDOM
Advertising Agency: DDB LONDON
Country: UNITED KINGDOM
Creative Director: Jeremy Craigen
Copywriter: Theirry Albert
Art Director: Damien Bellon
Photographer: Andy Rudak
Illustrator: Dermot Flynn @ Dutch Uncle
Account Supervisor: Tamsin Northridge/Jonathan Trimble
The series of ads shown above are great. They play on the marmites tagline of 'you love it or you hate it' well. Picking particular people or topics which are also a 'love them or hate them' character. This kind of advertising really appeals to me as they are using the product's key identity and adapting it to create a really clever ad, with a link thats clearly obvious.
1 comment:
I really like this advert, the imagery is eye catching and effective. The concept ties in so well with such a well known tag line, tied together they create an ad that will really stick in your mind.
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