This is a billboard for World Wildlife Fund created by DraftFCB Toronto. Its a very simple idea which is extremley effective. It uses the sun to create a shadow on the billboad which act as the water levels in the ocean. Like it!
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- Liz Dickinson
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2 comments:
its clever using natural resources to create the desired effect however the only issueis that you may not see it change that much in the sense that the sun is out and you would need to come back in an hour or so to see impact, but a clever idea.
Its always interesting to see billboards using 3 dimensional elements, but what happens when its raining?
I also agree with Holly- if people are just driving past they don't get the full impact.
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