11/09/2008

A Glass Half Full?

Theres been a lot of debate surrounding the relaunch of the Cadbury adverts which were created by Fallon. Basically they have changed the songs to them, and many view this as lazy as the footage is the same and dosn't link up perfectly to the actions.
(If you play the 2 clips below at the same time, you can see how similar they are, one is basically longer than the other and thats it.)

The original advert with the Phil Collin's "In the air tonight" song...




The more recent version of the advert with Bonnie Tyler's "Total Eclipse of the Heart"...



Personally I prefer the Bonnie Tyler version as I find the song much more dramatic and audibly powerful, however it's a shame they didn't manage to make the ad slightly more different to the first one, to create more of an impact.
Which one do you prefer?

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