From October there will be picture warnings on packets of cigarettes to illustrate the health risks of smoking. Initiated by the department of health. The aim is to be more effective than the text warnings that is there currently.
The pictures portray the grim reality of what smoking really does to your body. However the pictures will be only on the back of the packaging, thus not being shown from the shelves, so maybe not having the a big a impact as needed. Most people already realize that smoking is bad for them, this then is just a hasher reminder.
The design of photographs are also a bit dull, comes across quite amateur and dated I feel, especially with the harsh blackness, and the red type. They obviously want to make a statement whilst being realistic, but I think even the photographs themselves could've been done to look a bit better.
1 comment:
I don't think these pictures used are dull, they're quite gruesome and apparently actually real case scenarios. I'm not sure whether it's right having such graphic images on packaging, and i reckon it will cause a big up-stir in the public...
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