Art For London Underground

Whilst on the topic of the "London Underground" I thought i'd post the famous advertising poster "The Tate Gallery by The Tube" by David Booth, 1987. (Agency: The Fine White Line)



The brief set for this work by 'London Underground' was to simply create something decorative to cover up the empty advertising spaces on the underground.
I like how they've created an advert for the gallery, which is designed by 'the tube' - which links in cleverly with the paint tube displayed and london underground tubes. The actual work is a photograph of real paint laid out in the style of the underground map using the correct colours for realism. Its very simple and I reckon the copy completes the the design, giving it that witty edge which makes people remember it. And remember it they did, hence it was nominated as one of the ten best posters in the world!