The general idea behind these outcomes is good, it clear that the illustrations fit in well with the copy "Protect Yourself", highlighting the fact that the cough sweets will protect you against illness. Even the idea behingd the illustrations is good - with the sweet steping into another defense/protect situation. I particulary like the the rollar blade one, maybe because the sweets' squareness suitably fits in. Hower one critism I would say is that maybe the style of the illustrations could be stronger, in an alternative way, something to give the idea a greater impact which it deserves.
3 comments:
Really like this, particularly due to the illustrated images!
i semi agree wih you liz and dont because it's not a serious advert, they are having fun with the idea that halls will protect you and they have taken that idea and run with it, the illustrations almost remind me of signs, im not sure if that was the intention or not. But all together a solid little campaign with the idea running through consistently. Particualry like the men with halls and body armour.
To be honest i'm not to keen on the ads. Seems as though they are just using a visual pun which has very little to do with a soar throat. Do you know if these ads ran?
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