Has anyone noticed the new Morrison's logo?
Apparently Morrison's is undergoing a revamp alongside getting a new chairman. So they've decided to declutter their stores (getting rid of all those market stalls), change their slogan from "More reason's to shop at Morrison's...." to "Fresh for you every day"/"Fresh choice for you" (bit confused which one is the slogan and which is for the ad campaign, anyone know?)
...They've taken away the only thing people really associate with Morrison's which is that slogan.
The actual logo on the other hand WAS awlful with the stark yellow and black M, but now with the change, its STILL alwful. Few commented it looks like the Somerfield logo a bit and I have to say that I agree. The money spent on such a drastic change in my opinion was not well spent! What do you think??
1 comment:
I agree that the new logo is definitely not an improvement. It is so plain. So much could have been done to incorporate more of a fresh feel. It is not a logo that is going to stand out amongst the rest. I also agree with what you say about the slogan. The old one had a ring to it, this new one is not in anyway memorable. There are things about Morrisons that definitely need changing to modernise it. However, it seems to me they are taking away the things that make Morrisons what it is, for example the market stalls.
Post a Comment